Growth Marketing Director DTC Online Training Courses
BluZincNew York, New York, United States
Posted February 4, 2026
Full Time
About the Company
BluZinc is a people‑strategy and executive‑recruitment consultancy that partners with digital, e‑commerce, and technology companies to build resilient, high‑performance teams. We specialize in talent acquisition, selection, and retention across sectors such as health, nutrition, sustainable energy, fintech, fashion, and retail, with a focus on D2C marketplaces and e‑commerce. Our services include confidential executive search, interim and fractional management, co‑branded hiring campaigns, and tailored people‑strategy advisory, all delivered to remote teams in major U.S. and U.K. tech hubs. With an 85%+ referral rate and long‑term client relationships, BluZinc’s data‑driven “BluZinc Method” delivers measurable growth and sustainable workforce solutions.
Job Description
Growth Marketing Director role for a premium 12-week D2C online MBA-level program priced at $5,000+. The role involves designing and executing a full-funnel customer acquisition strategy, launching and scaling paid acquisition, and building and optimising email CRM flows.
Requirements
- Proven experience launching and scaling a D2C online course or cohort-based program
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
Benefits
- Base Salary: USD $150,000 – $200,000
- On-Target Earnings (OTE): USD $180,000 – $250,000+
- Revenue-based bonus tied to launch performance and cohort revenue
- Incentives linked to CAC, LTV, and funnel efficiency
