Growth Marketing Director DTC Online Training Courses

We are looking for a Growth Marketing Director to launch and scale a premium 12-week D2C online MBA-level program priced at $5,000+. The program is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by an Inc. 5000 recognized leadership and development company, household-name B2B clients, and a high-profile TED Talks partnership.

Requirements

• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership

Benefits

• Competitive base salary: $150,000 - $200,000
• On-target earnings (OTE): $180,000 - $250,000+
• Revenue-based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
• Potential profit-share or long-term incentive plan as the program scales