The Associate Director, Omnichannel Insights and Data leads the strategy, development, and optimization of digital measurement and analytics platforms. As business product owner, you will oversee platforms including Crossix, enterprise BI tools (e.g., DOMO, Power BI), campaign optimization solutions, and next-generation always-on analytics platforms.
Requirements
- Serve as business product owner for digital measurement and analytics platforms including Crossix, enterprise BI tools, and campaign optimization solutions.
- Design and enable interactive platforms for campaign planning, optimization, and post-campaign reviews, embedding actionable recommendations and real-time alerts.
- Develop and support capabilities for campaign optimization, including advanced performance diagnostics, pacing, frequency, channel effectiveness, channel synergy, and test-and-learn frameworks.
- Ensure insights inform ongoing planning and execution strategies for marketing and omnichannel efforts.
- Oversee design and implementation of analytics agents and agentic frameworks to automate insight generation, pattern discovery, and measurement scale.
- Integrate large language models (LLMs) and enablement layers within analytics platforms for classification, summarization, clustering, and automated content analysis.
- Lead cross-functional teams to develop and scale always-on digital analytics platforms for automated tracking, reporting, and insight delivery across paid and owned channels.
- Implement automated data pipelines, weekly refresh schedules, and rigorous quality controls in partnership with data engineering teams.
- Ensure platforms are governed, scalable, reusable, and reduce reliance on ad hoc/manual analyses.
- Design and implement standardized measurement frameworks across web, paid media, owned channels, and third-party data sources, incorporating MMx and decision science outputs to expand engagement insight capabilities.
- Define and maintain enterprise-wide KPIs, metric definitions, and business rules to ensure consistency and quality across brands and global markets.
- Deliver executive-level summaries connecting core metrics and decision science insights to business outcomes and optimization opportunities.
- Oversee robust data management frameworks for third-party feeds, ensuring reporting accuracy and trust.
- Set and enforce standards for data tagging, metric definitions, business rules, and governance to maintain integrity and compliance.
- Execute global strategies for third-party non-personal promotion (NPP) data integration, standardization, and governance.
- Collaborate with global partners to maintain source-of-truth standards and implement regular refresh cycles for all data sources.
- Act as a trusted analytics partner to Marketing, Omnichannel, TA Analytics, and Commercial teams.
- Present insights through clear dashboards, compelling narrative storytelling, and executive-ready reporting.
- Lead enablement and best-practice sharing to drive enterprise adoption of standardized measurement approaches and advanced analytics capabilities.
Benefits
- Health Coverage: Medical, pharmacy, dental, and vision care.
- Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
- Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
- Paid Time Off
- US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
- Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
- Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
