Director, Content & Social Media
Build-A-Bear WorkshopSt. Louis, Missouri, United States
Posted February 26, 2026
Full Time
About the Company
BuildāAāBear Workshop, founded in 1997, is a global experiential retail brand that lets customers create and customize stuffed animals in its 400+ stores worldwide. The company combines interactive retail with entertainment, encouraging guests to unleash their creativity through a handsāon assembly experience. Its focus on personalized customer service, creative product design, and a culture rooted in employee engagement has earned it repeated recognition as a top employer. BuildāAāBearās distinctive blend of playful retail, community building, and a heartācentered workplace sets it apart in the toy and experiential retail industry.
Job Description
The Director, Content & Social Media is responsible for shaping how Build-A-Bear shows up in culture through social-first storytelling, owning and evolving content and social strategy, and leading a high-performing team of social strategists, creators, and community managers.
Requirements
- Bachelor's degree
- 10+ years of experience in social, content, or digital storytelling
- Hands-on social media leadership experience
- Strong creative and platform fluency
- Experience working with creators and influencers
- Ability to think holistically about content ecosystems
Benefits
- Hybrid work week
