Director, Content & Social Media
Build-A-BearSt. Louis, Missouri, United States
Posted February 26, 2026
Full Time
About the Company
BuildāAāBear Workshop, founded in 1997, operates around 400 retail and franchise locations worldwide where customers create personalized stuffed animals. The company blends experiential retail with entertainment, encouraging creativity and emotional connection through its signature customāmaking process. Its culture centers on employee engagement, community impact, and a heartādriven brand ethos, earning repeated recognition as a top workplace. BuildāAāBearās unique blend of interactive retail, creative product design, and strong employee values distinguishes it in the childrenās and experiential retail sectors.
Job Description
The Director, Content & Social Media is a creative-strategist hybrid who shapes how Build-A-Bear shows up in culture through social-first storytelling, leading hands-on creative concepting, setting a clear creative bar, and championing brave, culturally relevant ideas.
Requirements
- Own and evolve our content and social strategy across TikTok, Instagram, YouTube, Facebook, and emerging platforms
- Lead hands-on creative concepting for social-first storytelling, from episodic formats and creator collaborations to reactive moments and platform experiments
- Set a clear creative bar for what āgreatā looks like on each platform, balancing brand consistency with the flexibility social demands
- Champion brave, culturally relevant ideas
- Stay fluent in platform mechanics, algorithms, formats, and trends, and translate that knowledge into actionable creative direction for the team
- Build content that is designed for how people consume social: fast, emotional, participatory, and shareable
- Oversee and evolve our social listening and community management strategies
- Partner closely with our performance, media, and PR teams to ensure organic, paid, and earned social work together as one connected ecosystem
- Use performance, engagement, and earned signals to iterate, refine, and scale ideas that resonate both culturally and commercially
- Confidently advocate for social-first ideas in cross-functional settings
- Lead and grow a high-performing team of social strategists, creators, and community managers
- Foster a team culture that values creative courage while providing clear creative direction, actionable feedback, and strong mentorship
- Manage agency partners as extensions of the team
- Define success metrics across platforms
- Translate performance data into clear insights and strategic rationales for senior leadership
- Continuously test, learn, and evolve how Build-A-Bear shows up in social spaces
Benefits
- Generous Paid Time Off
- 401k Matching
- Tuition Reimbursement
- Relocation Assistance
