Senior Analyst, Performance Marketing
Build-A-BearSt. Louis, Missouri, United States
Posted April 9, 2026
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, operates around 400 retail and franchise locations worldwide where customers create personalized stuffed animals. The company blends experiential retail with entertainment, encouraging creativity and emotional connection through its signature custom‑making process. Its culture centers on employee engagement, community impact, and a heart‑driven brand ethos, earning repeated recognition as a top workplace. Build‑A‑Bear’s unique blend of interactive retail, creative product design, and strong employee values distinguishes it in the children’s and experiential retail sectors.
Job Description
Senior Analyst, Performance Marketing responsible for collaborating with internal and external partners to define performance marketing media mix and spend strategy, ensuring campaign and asset production is complete and delivered on time, and providing actionable analysis and insights for performance marketing channels.
Requirements
- Bachelor's degree
- Passion for digital marketing
- 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics experience
- 1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
- Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
