Senior Analyst, Performance Marketing
Build-A-Bear WorkshopSt. Louis, Missouri, United States
Posted April 9, 2026
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, is a global experiential retail brand that lets customers create and customize stuffed animals in its 400+ stores worldwide. The company combines interactive retail with entertainment, encouraging guests to unleash their creativity through a hands‑on assembly experience. Its focus on personalized customer service, creative product design, and a culture rooted in employee engagement has earned it repeated recognition as a top employer. Build‑A‑Bear’s distinctive blend of playful retail, community building, and a heart‑centered workplace sets it apart in the toy and experiential retail industry.
Job Description
The Senior Analyst, Performance Marketing will be responsible for collaborating with internal and external partners to develop Performance Marketing media mix & spend strategy, coordinating campaign execution, and providing regular analysis and insights for performance marketing channels.
Requirements
- Bachelor’s degree required
- A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required
- 1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
- Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
Benefits
- Paid Time Off
- 401k Matching
- Health Insurance
