Email Marketing Specialist

Role Overview

We're building a performance marketing team from scratch, and email is a core channel for retention, reactivation, and lifecycle communication. This role owns all email communication across the company — transactional, marketing, and campaign-based — and works at the intersection of marketing and product to create a seamless user experience across web and mobile.

What You Will Do

Full ownership of the email channel: strategy, execution, and performance across all communication types (transactional, broadcast, campaign, lifecycle flows). Design, build, and optimize automated flows and trigger-based sequences across the full user lifecycle.

Why It Might Be a Fit

An opportunity to work on a health tech product that improves people’s mental well-being worldwide. Flexible schedule and full remote work - no strict location requirements.

Requirements

• 3+ years of experience in email marketing in a product company (SaaS, marketplace, or subscription-based product/edtech)
• Hands-on experience building automated flows and trigger-based campaigns in a marketing automation platform (experience with Customer.io is a strong plus)
• Strong understanding of user lifecycle stages and how email fits into the broader marketing and product funnel
• Understanding of event-based triggers and audience parameters — ability to think in terms of 'if user did X and didn't do Y within Z days, then...'
• Experience with segmentation, personalization, and A/B testing at scale
• Solid grasp of email deliverability fundamentals (domain authentication, warm-up, list hygiene, spam triggers)
• Analytical mindset — comfortable working with data, interpreting metrics, and making decisions based on test results
• Attention to detail, ownership mentality, and ability to work autonomously

Benefits

• Flexible schedule and full remote work - no strict location requirements
• Competitive compensation, based on your qualifications and experience
• Paid time off 33 days per year (including public holidays)
• Paid sick leave 10 working days per year
• Budget for learning and development
• Paid mental health leave (5 working days per year)