Email Marketing Manager

Role Overview

Join our dynamic and fast-paced team as an Email Marketing Manager to develop, manage, and optimize lifecycle, transactional and promotional email campaigns, as well as push notifications and SMS. The position will report to the Director of Shopper Loyalty & Insights and work closely with multiple teams.

What You Will Do

Develop and manage email marketing campaigns, work with designers and copywriters, and coordinate with the BI team to develop new strategies for targeting customers. You will also create and manage A/B testing, work with the Engineering team to improve automation and system integrations, and track performance to optimize and iterate.

Why It Might Be a Fit

This role requires a strategic thinker with hands-on marketing automation experience, audience segmentation expertise, and knowledge of HTML and SQL. You will be responsible for managing multiple projects simultaneously and leveraging analytics to make strategic business decisions.

Requirements

• 4-6 years of Email Marketing experience
• Hands-on marketing automation experience
• Audience segmentation experience
• Subject matter expert on data-driven dynamic and personalized content
• Knowledge of HTML & SQL
• Strategic thinker with ability to clearly articulate and implement a focused plan
• Strong communicator with ability to influence and drive decision making process
• Self-starter who can manage multiple projects simultaneously
• Comfortable leveraging analytics to make strategic business decisions
• Knowledge of email best practices
• Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations

Benefits

• Competitive pay range
• Discretionary annual incentive program
• Green Thumb Pay Range: $95,000—$105,000 USD