Customer Marketing Manager, Malaysia

The Customer Marketing Manager will lead Category and Customer marketing through cross-functional partnership, market partner inputs, and a focus on customer-centricity and insight-led thinking. He/She will be responsible for leading all trade activation of demand generation programs, in-store presence, category development initiatives across the IO and KA channel.

Requirements

• Achieve revenue targets
• Plan and monitor marketing rebates and marketing key account investment within the allocated KAM budget
• Develops and maintains strong relationships with CV’s customers to achieve mutually beneficial business outcomes
• Conducts and contributes to agreed market research to build category and customer insights
• Drives the channel annual account planning process to align CV and account strategies
• Develops and aligns the annual customer business program calendar and budget
• Manages relevant elements of CV marketing asset approvals process EQMS (AGILE)
• Coordinates cross-functional teams to drive achievement of customer account plans
• Develops and tracks success metrics of account marketing programs, promotions, and activities