We are looking for a highly intelligent, charismatic and creative-thinking individual who is passionate about digital marketing, in particular SEO/ GEO. The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with a proactive, can-do attitude to everything, willing to take a risk, challenge and push through change.
Requirements
- Development and execution of client strategy to increase commercial performance, and provide great customer service to clients
- Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
- Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
- Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
- Pioneer direction of department across the team
- Develop, mentor and train team members, both remotely and in person
- Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
- Play an active role in defining SEO best practice and scalable processes
- Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
- Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
- Support SEO Managers & Executives to adopt this approach to client management & performance
- Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
- Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
- Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
- Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
- Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
- Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
- Oversee regular or ad hoc projects and delivery of projects within the team.
- Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.
- Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
- Drive overall performance within the team to achieve margin and incremental revenue month on month
- Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
- Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
- Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office chair and home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
