[MY] CRM & Lifecycle Marketing Manager

The CRM & Lifecycle Marketing Manager is responsible for architecting and optimizing the end-to-end customer journey across Doctor Anywhere's ecosystem, driving engagement, retention, upsell, and reactivation using data, segmentation, and automation.

Requirements

• 5–8 years in CRM, retention marketing, marketing automation, or lifecycle management
• Proficiency with CRM tools (e.g., MoEngage, Braze, HubSpot)
• Understanding of customer segmentation, funnels, and lifecycle metrics
• Comfort with data and experimentation (A/B tests, cohort analysis)
• Experience in healthtech, fintech, ecommerce, or subscription business is a plus
• A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.
• Comfortable with ambiguity and flexible to learn new things