CRM Manager
GrabSelangor, Malaysia
Posted February 16, 2026
Full Time
About the Company
Grab is Southeast Asia's leading superapp, offering a comprehensive suite of services including deliveries, mobility, financial services, enterprise solutions, and more. Guided by The Grab Way, which emphasizes unity, continuous improvement, trustworthiness, and humility, the company aims to drive economic empowerment for everyone in the region through innovative technology and digital solutions.
Job Description
Grab is Southeast Asia's leading superapp. The CRM Manager role is responsible for designing and running lifecycle programmes that grow user growth, engagement, and retention across Grab's verticals. As a CRM Manager, you will plan and execute campaigns across channels, translate strategies into clear quarterly CRM plans, and partner with Data Analytics and Market Research to define segments and understand user behavior.
Requirements
- 5+ years in B2C marketing, CRM, or lifecycle marketing with impact on measurable outcomes
- Experience with B2C customer lifecycles and how to influence them with CRM
- Hands-on experience building and deploying lifecycle automation
- Experience with major CRM platforms such as Salesforce Marketing Cloud, Pardot, or similar
Benefits
- Term Life Insurance
- Comprehensive Medical Insurance
- GrabFlex (benefits package creation)
- Parental and Birthday leave
- Love-all-Serve-all (LASA) volunteering leave
- Confidential Grabber Assistance Programme
- FlexWork arrangements (differentiated hours)
