Senior CRM Manager

Envato is seeking a Senior CRM Manager to lead the company's CRM and lifecycle marketing strategy, with a focus on elevating email marketing performance and customer engagement. The role will develop and empower a team of CRM specialists, and partner cross-functionally to deliver personalized, high-impact customer experiences.

Requirements

• Minimum of 8 years experience in CRM and lifecycle marketing, with a strong focus on email marketing
• Demonstrated experience leading and developing high-performing teams with strong attention to detail
• Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation
• Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging
• Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success
• Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation
• Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement
• Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc

Benefits

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.