CRM & Lifecycle Marketing Manager (App/B2C) – Marketing Automation (all genders)

As a CRM & Lifecycle Marketing Manager, you will build a central lever for engagement & growth by creating a scalable, personalized user communication platform. You will be responsible for setting up, developing, and optimizing the marketing automation platform, as well as monitoring campaign performance and conducting A/B tests. Close collaboration with cross-functional teams is required.

Requirements

• 3-5 years of experience in the B2C/App environment
• Hands-on experience with a multichannel CRM/Automation platform
• Very good understanding of lifecycle/journeys, trigger-based communication, personalization
• Practical experience with push & in-app (Deep Links / Routing logic)
• KPI-sure and test-driven

Benefits

• Generous Paid Time Off
• bAV: With the Degura Pension Cloud, we now already secure and subsidize your pension
• Spendit Card: We top up your salary!
• EGYM Wellpass: Stay fit with us and bring you to the trendiest fitness and wellness studios nationwide
• JobRad: Spring with us on the bike and lease your dream bike or pedelec
• KITA/Kiga Cost Contribution: We subsidize your childcare costs so that your children are always well cared for
• Employee discounts: You will receive attractive promotions and discounts from various brands
• Food Tastings: Test yourself with our food team through our products and shape our assortment from tomorrow
• Flexwork: Work 30 days a year from outside the EU
• Top Office Location: Enjoy an excellent working environment in the Munich Glockenbach district with the Isar right in front of you