The Manager – Digital Channels supports the Growth Organization and overall G.E.H.A goals and objectives by proactively leading a marketing team accountable for channel management and execution, including but not limited to website content, social media content and engagement, email & marketing automation streams, and webinar production/deployment.
Requirements
- Take an ownership mentality to management of the web, social, and email channels, ensuring end-to-end continuity of experience between channels and overall excellence of presentation.
- Collaborate with cross-functional teams to develop various channel strategies aligned with business objectives and target audience needs.
- Support marketing initiatives with comprehensive engagement plans utilizing all necessary channels within the position’s area of responsibility.
- Design & execute automated email journeys to support key customer engagement points, lead nurture opportunities, and other marketing initiatives.
- Manage operation of the BrightEdge platform to improve site SEO, perform keyword and competitor research, and identify opportunities for content development & refinement.
- Incorporate marketing tracking and attribution strategies into all campaigns and executions to ensure complete funnel view of campaign performance.
- Monitor performance metrics, such as click rates, page views, engagement rates, and conversion rates, and leverage insights to refine channel strategies and optimize campaign effectiveness.
- Manage webinar development and deployment to support customer engagement, clinical, and sales operations.
- Curate existing web content and work to sunset/retire pages or experiences once they have reached the end of their useful life.
- Stay abreast of emerging technologies, content management systems, and digital marketing trends to identify opportunities for innovation and continuous improvement.
- Lead web content management specialists and social media specialist.
- Lead the web content and social media specialists along with the digital channels team which includes hiring, performance coaching managing team priorities, resourcing, and ability to motivate / lead team through planning cycles.
- Assess new and emerging creative mediums, approaches, tools, and best practices, including AI and others, to drive process improvement and optimize response rates attract, retain, and engage members.
- Develop talent – strengthen internal processes, capabilities, and team members by championing training and development of foundational consumer insights and creative best practices, direct response methodologies, and growth performance optimization strategies.
- Evolve process of creative team with a focus on increasing quality and accuracy of work, while diving efficiency by standardizing SLAs/turn times and SOPs of department
Benefits
- Competitive pay/salary ranges
- Incentive plan
- Health/Vision/Dental benefits effective day one
- 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
- Robust employee well-being program
- Paid Time Off
- Personal Community Enrichment Time
- Company-provided Basic Life and AD&D
- Company-provided Short-Term & Long-Term Disability
- Tuition Assistance Program
