Senior Director, Growth & Marketing Strategy
GEICOBethesda, Maryland, United States • New York, New York, United States
Posted March 10, 2026
195000 - 315000 USD
Full Time
About the Company
GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more.  The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C.  GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more  ▪️ Building a Diverse Workforce ▪️ We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion.   ▪️ Supporting Our Communities ▪️ Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities.  ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community.  GEICO Has Office Locations In: Regional offices: • Buffalo, New York • Dallas, Texas • Fredericksburg, Virginia • Indianapolis, Indiana • Lakeland, Florida • Macon, Georgia • San Diego, California • Tucson, Arizona • Virginia Beach, Virginia • Woodbury, New York Service centers: • Honolulu, Hawaii • Kansas City, Kansas • Iowa City, Iowa Claims centers: • Houston, Texas • Marlton, New Jersey • Seattle, Washington Headquarters Chevy Chase, MD
Job Description
Senior Director, Growth & Marketing Strategy at GEICO, responsible for leading customer understanding, market research, and strategic insights to drive customer acquisition, retention, and lifetime value.
Requirements
- 15+ years of experience in marketing strategy, market research, customer insights, or related analytical roles
- 10+ years of people management experience, with a track record of building and developing high-performing teams
- Deep expertise in customer segmentation methodologies, research design, and statistical analysis
- Experience in end to end customer management
- Proven ability to translate complex data and research into compelling narratives and actionable recommendations
- Strong business acumen with experience partnering with senior leadership on strategic initiatives
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Experience with research tools and platforms (e.g., Qualtrics, UserTesting, quantitative analysis software)
- Bachelor's degree required; MBA or advanced degree in marketing, statistics, psychology, or related field preferred
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance
- Workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year