Corporate Director of Direct Marketing & Analysis

The Corporate Director of Direct Marketing & Analysis oversees all casino direct marketing programs, recommends reinvestment mix for the loyalty program, and manages the Direct Marketing and Analytics teams. They develop strategic and tactical marketing plans, evaluate current levels of play, and maintain up-to-date knowledge of marketing technology. The role requires excellent leadership, organizational, human relations, decision-making, and creative problem-solving skills.

Requirements

• 10 or more years' experience in direct marketing, database marketing, or a casino marketing related field.
• High School Diploma or equivalent required. Bachelor's degree in business, mathematics, or a science related field, with an emphasis in Marketing preferred.
• Experience in advanced knowledge of database systems, data mining techniques, and a command of query languages with excel.
• Management/supervisory experience preferred.
• Ability to establish and maintain effective working relationships as well as to gain the cooperation of guests and fellow team members.

Benefits

• Health insurance
• Retirement plan
• Paid time off