Senior Paid Social & Influencer Manager

Headspace is seeking a Senior Paid Social & Influencer Manager to develop and execute high-performing, best-in-class paid social and influencer programs that align with their overall go-to-market strategy and mission to help make the world a healthier, happier place.

Requirements

• 7+ years of hands-on experience across paid social (Meta, TikTok, Snap) and influencer marketing (including YouTube integrations), either at an agency or in-house, ideally in a DTC environment.
• Proven track record of managing paid social and influencer programs with significant budgets with a focus on conversion efficiency and scale.
• Expertise leading creative strategy — you can brief creative teams, review assets critically, and connect creative performance to business outcomes.
• Experience designing and interpreting incrementality tests (geo holdouts, lift studies, matched market tests) and translating findings into channel strategy.
• Hands-on experience with AI tools applied to marketing workflows, whether for creative production, audience analysis, reporting automation, or campaign optimization.
• Data-driven, analytical mindset with comfort working in Tableau, Amplitude, Excel, and/or other reporting and attribution platforms.
• Strong understanding of how paid social and influencer fit within the broader performance marketing ecosystem.
• Highly organized with excellent attention to detail and the ability to manage multiple workstreams simultaneously.
• Strong communication and relationship-building skills, including the ability to create strong internal cross functional synergies and work effectively with external agencies.
• Detail-oriented, proactive self-starter who can go into the weeds and drive big-picture strategy.

Benefits

• Comprehensive healthcare coverage
• Monthly wellness stipend
• Retirement savings match
• Lifetime Headspace membership
• Generous parental leave
• Stock awards