Regional Commercial Manager - Off Trade
HEINEKENSelangor, Malaysia
Posted March 24, 2026
Full Time
About the Company
HEINEKEN is the world's leading brewer, specializing in premium beer and cider brands. With a portfolio of over 500 international products, the company is committed to innovation, sustainability, and disciplined operations. HEINEKEN operates globally, employing over 85,000 people across more than 70 countries, and is dedicated to responsible consumption and sustainable practices.
Job Description
Regional Commercial Manager - Off Trade role requires a strategic leader to lead end-to-end commercial performance, translate channel strategies into actionable regional plans, and drive disciplined execution through distributor and field sales teams.
Requirements
- Bachelor’s Degree in Business, Marketing, Economics, Commerce, or a related field.
- Minimum 15 years of experience in FMCG, with at least 10 years in a managerial leadership role.
- Strong experience managing sales teams, distributors, and multi-channel Off-Trade environments.
- Solid understanding of market dynamics, including Modern Trade, General Trade, and wholesaler landscapes.
- Proven capability in commercial planning, P&L management, and trade investment optimization.
- Strong analytical and strategic thinking skills, with the ability to translate insights into execution.
- Effective leadership, stakeholder management, and coaching capabilities with a strong customer-focused mindset.