We're looking for a Growth Marketing Manager, Retention & Lifecycle to take ownership of customer engagement, retention, and lifecycle strategy. As a strategic, analytical, and deeply customer-centric marketer, you'll design and scale multi-channel lifecycle programs that connect customers to the right message at the right moment.
Requirements
- Own end-to-end lifecycle strategy, designing, launching, and optimizing programs across email, SMS, push, and in-app channels
- Map high-impact customer touchpoints that educate, reassure, and convert users throughout their product and care journey
- Build and scale lifecycle flows including onboarding, nurture, education, personalization, retention, upsell, and winback
- Continuously optimize performance through segmentation strategies, content experiments, and A/B testing
- Lead structured experimentation programs across messaging, timing, creative, and channel mix
- Use cohort, funnel, and LTV analysis to measure impact and prioritize lifecycle improvements
- Establish and maintain strong CRM foundations, including clean data flows, accurate triggers, and reliable event tracking
- Ensure deliverability, QA, privacy, and HIPAA-aligned communications
- Collaborate cross-functionally with product, clinical, and marketing teams to ensure messaging accuracy and empathy
- Translate lifecycle insights into actionable recommendations that influence product and growth strategy
- Write clear, supportive, high-performing lifecycle copy across all customer touchpoints
- Simplify clinical or technical information into accessible, customer-friendly communication
- Build dashboards and report regularly on performance, insights, and opportunities
- Own and improve core lifecycle metrics including activation, retention, conversion, repeat usage, and lifetime value
Benefits
- UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)
- 401(k) retirement plan
- Unlimited / flexible vacation policy
