Customer Marketing Manager

The Customer Marketing Manager is a thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The position requires close communication with sales, marketing, finance, manufacturing, distribution, and purchasing functions to sense business conditions and trends.

Requirements

• Develop Annual Plan
• Analyze consumption, shipment and competitive activity to determine customer and category trends
• Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post promotion analyses and customer/market opportunities
• Review current customer distribution status to identify gaps and develop strategic plans to fill
• Develop appropriate strategy, structure, and spend level for trade merchandising events
• Review current pricing dynamics and develop plans to address price gap issues
• Review current shelf conditions and develop plans to improve NWP position and space allocation
• Coordinate with Field Sales the development of customer specific business plans
• Develop required presentation materials for Senior Management
• Translate annual consumer business plan into specific trade marketing strategies and objectives
• Implement/Monitor Trade Marketing Programs
• Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion and distribution
• Evaluate competitive environment to identify risks/opportunities and develop appropriate actions plans
• Conduct necessary analyses using consumption, shipment, panel or other data as appropriate to evaluate customer trade promotion effectiveness
• Based on these analyses, recommend actions for improvement
• Participate in cross functional task teams as required
• Participate in customer meetings as needed
• Provide ad hoc analyses as needed by executive committee