Field Sales Manager for VA, responsible for cultivating new sales prospects for Medicare Insurance agents and brokers, and leading field marketing campaigns across multiple states.
Requirements
- Plan and complete field marketing campaigns across multiple states
- Seek out community engagement activities, community events, senior-related organizations/facilities, provider and retail marketing opportunities
- Source and develop relationships with a wide variety of health-related and community-based organizations
- Negotiate opportunities with each new relationship that delivers lead generating activities for agents
- Develop robust knowledge of all carriers/plans in the markets served
- Build/maintain strong relationships with all carrier reps in territory
- Organize local agent recruiting events to promote the community activities available to agents working our agency
- Work closely with the local community influencers to cultivate relationships and meaningful engagement with community organizations
- Coordinate needs for event and sponsorship participation (payment, staffing, logistics, materials, etc.)
- Monitor industry trends and competitor activities
- Report weekly/monthly on the status of field marketing activities
- Track community engagement metrics/Document and share lead/customer intelligence with sales leadership
- Consistently travel within territory
- Maintain/update CRM system to ensure agent records are up to date
- Willingness to leverage social media and other tools to develop and manage new agent leads
- Collaborate with market team to ensure market sales goals are met or exceeded
- Monthly production calls with leadership to report out on each account is required
- Effective Management of communications between internal teams to ensure clear team collaboration
- Generating and implementing an effective strategic action plan for your market to meet/exceed production goals is required
- Generating and implementing effective strategic individual agent action plans is required
- Generating and collaborating on effective strategic carrier action plans is required
- Active agent recruitment in markets is required
- Attendance at all market events is required
Benefits
- Medical/Dental/Vision Insurance
- 401(k) Retirement Plan
- Paid Holidays
- PTO
- Community Service PTO
- FSA/HSA
- Life Insurance
- Short-Term and Long-Term Disability
