We are looking for a CRM Manager to plan and coordinate the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. The successful candidate will be responsible for developing a comprehensive CRM strategy, creating high engagement in all channels, and driving upwards the number of active players, retention, reactivation, and cross-sell objectives.
Requirements
- Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
- Well-versed in extracting customer insight from data
- Great organization, planning and prioritization skills, with strong attention to detail
- Solid experience in implementing, driving and managing complex multi-channel campaigns
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus
- Exceptional stakeholder management and collaboration skills
- Excellent command of the English language
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance