Head of Partner Marketing

LaunchDarkly is looking for a Head of Partner Marketing to help build and scale a high-impact partner growth engine. In this role, you’ll define the framework for how we prioritize and activate our partner ecosystem then drive high-impact co-marketing programs that deliver pipeline and reinforce our position as critical infrastructure to support AI-development.

Requirements

• Create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit
• Define joint value propositions and connect them to our overall product positioning
• Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation)
• Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities.
• Build templatized playbooks and automated campaigns for smaller partner activations
• Work with demand marketing to integrate partners into campaigns that drive engagement and conversion
• Manage the pipeline of inbound co-marketing requests with a strategic filter
• With partnerships team, support enablement of both LaunchDarkly & partner field teams.
• Create partner-focused assets (one-pagers, demo guides, case studies)
• Track and report on partner influence on pipeline and adoption

Benefits

• Restricted Stock Units (RSUs)
• health, vision, and dental insurance
• mental health benefits