Director of Conversion Rate Optimization
LawnStarterAustin, Texas, United States
Posted March 27, 2026
160000 - 180000 USD
Full Time
About the Company
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings.
Job Description
Director of Conversion Rate Optimization responsible for building and running a rigorous experimentation program across the acquisition funnel, improving conversion rates and driving growth for LawnStarter. The role involves owning the landing pages in Webflow, building and running A/B tests, and using AI, Tableau, and Hotjar to find the next thing to test. The ideal candidate is statistically sharp, AI-native, and ships fast, with a strong understanding of Webflow and experimentation methodology.
Requirements
- 10+ years of experience in conversion rate optimization and experimentation
- Proven track record of improving conversion rates through A/B testing and experimentation
- Expertise in Webflow and experimentation methodology
- Strong understanding of AI and its application in experimentation
- Ability to design and build scalable CMS architecture and high-velocity tests
Benefits
- Base salary: $160,000-$180,000
- Equity: Directly tied to conversion improvement
- Healthcare: Medical, dental, and vision
- Fully remote: Work from anywhere in the US
- Unlimited PTO: Focused on outcomes