Head of Growth - Banque en ligne

Head of Growth - Online Bank position at a major French online banking company, responsible for customer acquisition strategy and team management.

Requirements

• Define and deploy a multichannel acquisition strategy (digital, offline, partners).
• Optimize conversion and activation funnels through a data-driven approach and a strong culture of AB Testing / CRO.
• Manage the media budget between different levers and ensure performance tracking via clear KPIs (CAC, ROI, conversion rate).
• Structure, develop, and enhance the skills of your team around efficiency and innovation issues.
• Develop the marketing influence strategy in line with the brand positioning.
• Maintain active competitive vigilance on a rapidly evolving market.
• Collaborate transversely with Data, Brand, UX, Digital, Offer, and Compliance teams.

Benefits

• Flexible work arrangements
• Professional development opportunities