Nielsen invented the very concept of market share. Today, our data and insights continue to provide the essential foundation that makes markets possible in the rapidly evolving world of commerce.
Think about the billions of purchases that consumers make every single day around the world. Imagine trying to make sense of the trillions of data points that represent these purchases. From a family doing online shopping for household essentials to a quick run to the supermarket, Nielsen is measuring the entire consumer path to purchase.
Nielsen invented the very concept of market share. Today, our data and insights continue to provide the essential foundation that makes markets possible in the rapidly evolving world of commerce.
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