Marketing Specialist - GTM & Growth
PacktIndia • United Kingdom
Posted March 10, 2026
9600000 - 23040000 INR
Full Time
About the Company
Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals.
Job Description
Marketing Specialist - GTM & Growth role at Packt, focusing on taking Packt's new events + newsletter business from strong market signal to scalable traction in a vertical. Responsibilities include defining and executing the full-funnel strategy, building repeatable outreach systems, partnerships, and creator/community deals that drive net-new discovery, owned list growth, and profitable seat sales.
Requirements
- 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution.
- Proven impact in growth/GTM roles launching or scaling programs — ideally in developer-focused or technical audiences.
- Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs).
- Strong grasp of events funnels and newsletter economics (list growth, engagement, sponsorship readiness).
- Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar).
- Comfortable with light paid media (LinkedIn, Meta, Google) as an amplifier, not a crutch.
- Skilled in UTM discipline, dashboarding, and interpreting performance to prioritise next tests.
Benefits
- Bonus scheme
- 5 day working week
- 25 days annual holiday (plus bank holidays)
- Flexible hours: choose how, when, and where you work within India
- Training programs and Certification
- Group Medical Insurance
- Wellness initiatives