Demand Generation Manager, Customers

The Demand Gen Manager, Customer is responsible for developing and executing targeted campaigns that increase account growth, promote expansion opportunities, and support revenue generation within the existing customer base.

Requirements

• 3-6 years of experience in customer marketing, lifecycle marketing, demand generation, or revenue-generating customer programs.
• Strong understanding of customer segmentation, buying triggers, and lifecycle behaviors tied to upsell and cross-sell success.
• Demonstrated ability to craft persuasive, value-driven messaging for existing customers.
• Experience partnering with Sales, Account Management, and Customer Success in a revenue-centric environment.
• Analytical mindset with the ability to interpret behavioral signals and campaign data to identify expansion opportunities.
• Experience executing multi-channel campaigns and working with Marketing Operations on workflow setup and measurement.
• Strong project management skills and comfort navigating multiple stakeholders and competing priorities.

Benefits

• Flexible paid time off
• 14 Paid Company Holidays
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Unlimited infertility coverage benefits through medical plans
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment