Senior CRM Manager
Pets At HomeEngland, United Kingdom
Posted April 1, 2026
Full Time
About the Company
Pets At Home is the UK's leading pet specialist, providing pet owners with products and services while prioritizing animal welfare and employee development.
Job Description
We are searching for an experienced and dynamic Senior CRM Manager to join our team and lead the evolution of our Pets Club loyalty program, shaping the future of loyalty and CRM at Pets at Home.
Requirements
- Developing and executing the strategy for Pets Club with a 1-2 year horizon
- Designing and overseeing a segmented and targeted broadcast plan
- Collaborating with stakeholders across the business to translate requirements into actionable CRM strategies
- Managing the CRM broadcast plan, ensuring relevant offers and content are delivered effectively through multiple channels
- Leading with a customer first approach considering the value exchange we can offer to keep customers engaged and grow LTV
- Partnering with CRM Analytics to understand opportunities, test new methodologies and analyse results
- Building and maintaining strong relationships with internal teams and external suppliers
Benefits
- Annual bonus potential of 15%
- Private healthcare
- Company pension contribution of 6.5%
- Free shares
- 20% discount across the business
