Audience Development and Management Coordinator
Pizza HutPlano, Texas, United States
Posted March 4, 2026
Full Time
About the Company
Pizza Hut, a subsidiary of Yum! Brands, is a global leader in pizza delivery with over 19,500 restaurants worldwide. Known for innovations like the Original Pan and Stuffed Crust pizzas, Pizza Hut has been a pioneer in digital food ordering since 1994, processing more than half of its transactions online. The company focuses on quick-service restaurants and franchising, aiming to enhance opportunities for its team members and communities globally.
Job Description
We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments.
Requirements
- Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
- Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
- Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
- Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
- Investigate new audience opportunities by analyzing customer behavior and engagement.
- Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
- Identify improvements for audience structure, reusability, and scalability across CRM programs.
- Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
- Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.
