Audience Development and Management Coordinator
Yum!Plano, Texas, United States
Posted March 4, 2026
Full Time
About the Company
Yum! Brands, Inc., headquartered in Louisville, Kentucky, operates over 60,000 restaurants globally under brands like KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. As a leader in the quick-service restaurant sector, Yum! specializes in chicken, Mexican-style food, pizza, fast food, and burgers. The company is renowned for its commitment to employee development and fostering a culture that values personal and professional growth.
Job Description
Seeking a Marketing Manager to collaborate with various departments to create and activate audience segments, drive personalized and lifecycle marketing initiatives, and leverage data analytics for decision-making.
Requirements
- Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
- Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
- Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
- Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
- Investigate new audience opportunities by analyzing customer behavior and engagement.
- Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
- Identify improvements for audience structure, reusability, and scalability across CRM programs.
- Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
- Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.
