Director, Demand Generation

The Director of Demand Generation will own the strategy, execution, and performance of Procurement Partners' full-funnel revenue marketing engine, working closely with Sales, Channel, Revenue Operations, Product Marketing, and Customer Success. This is a leadership role that requires a builder-operator who can set the demand generation vision and then execute against it.

Requirements

• 8+ years of B2B SaaS demand generation experience, including multi-channel campaign ownership with measurable pipeline impact.
• 2+ years in a senior or lead demand generation role, with demonstrated experience influencing go-to-market strategy and presenting to sales or executive leadership.
• Proven ability to build and execute ABM programs, including account selection, buying committee engagement, and coordinated sales-marketing plays.
• Strong HubSpot expertise as a power user or administrator — workflows, automation, segmentation, lifecycle management, lead scoring, and reporting.
• Experience owning or co-owning a demand generation budget, with the ability to allocate spend, forecast pipeline contribution, and defend ROI.
• Deep analytical capability — fluent in funnel metrics, multi-touch attribution, cohort performance, CAC, CPL, and pipeline-to-revenue modeling.
• Experience managing paid channels (paid search, paid social) with clear understanding of performance levers and optimization methodology.
• Track record of building strong cross-functional partnerships with Sales, Revenue Ops, Product Marketing, and Customer Success.
• Clear, executive-ready communicator who can translate data into narrative, influence without authority, and drive alignment across revenue teams.

Benefits

• Comprehensive health insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• A dynamic and collaborative work environment