PHI - Lead- Customer Acquisition
Prudential plcMumbai, Maharashtra, India
Posted April 2, 2025
Full Time
About the Company
We are Prudential. For Every Life, For Every Future. Prudential has been providing familiar, trusted financial security to people for over 175 years. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.  We are served by around 65,000 average monthly active agents and more than 200 bank partners. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. Visit our websites for more information: Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
Job Description
Prudential Health India (PHI) is seeking a Lead - Customer Acquisition to develop and implement strategies for end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal. The successful candidate will create, execute and manage paid acquisition campaigns, analyze data and communicate insights to drive growth and increase ROI.
Requirements
- At least 8-10 years of experience in performance marketing preferably in insurance / ecommerce category
- Proven track record of at least 5 years leading performance marketing capabilities including customer acquisition and retention strategies
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
- Master’s Degree in Marketing or relevant field