Senior Lifecycle Marketing Manager

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle.

Requirements

• 4+ years of experience in lifecycle marketing strategies and channels
• Expertise in lifecycle marketing tools, preferably Braze
• Comfortable writing HTML, CSS, and Liquid or similar templating language
• SQL, JSON, and webhook expertise a bonus
• Excellent writing skills and deep knowledge of email design best practices
• Experience running successful A/B tests optimizing new user conversion.
• Strong understanding of attribution models, incrementality testing, and marketing analytics.
• Proven ability to optimize funnel conversion, retention, user engagement, and LTV
• Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
• Strong analytical skills, comfortable making data-driven decisions.
• A proactive and entrepreneurial mindset, with a passion for testing and learning.

Benefits

• Competitive salary and equity
• Comprehensive health, dental, and vision plans
• Generous PTO and parental leave policy
• 401(k) plan with company match
• Opportunities for career growth and professional development