Regional Senior CRM Associate
ShopBackHo Chi Minh City, Vietnam
Posted March 20, 2026
Full Time
About the Company
ShopBack is a cashback platform that serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily.
Job Description
ShopBack is seeking a Regional Senior CRM Associate to lead their engagement and retention strategy across Asia-Pacific, defining and owning the regional CRM strategy and influencing teams towards delivering personalized experiences.
Requirements
- Define and own the regional CRM strategy
- Act as a trusted advisor to country marketing leads
- Establish best practices and governance frameworks
- Partner with Product, Data, and Tech teams
- Lead regional performance reviews
- Champion innovation and experimentation
- Build and nurture strong stakeholder relationships
- Coach and mentor junior marketers
- Proven track record of leading CRM initiatives
- Strong strategic mindset
- Proficiency in CRM platforms and marketing automation tools
- Advanced analytical skills
- Excellent stakeholder management skills
- Highly organized and detail-oriented
- A proactive leader and self-starter
- Thrives in dynamic, high-growth settings
Benefits
- Career progression paths and opportunities
- Competitive compensation
- Candid, open, and collaborative culture
- Equal opportunity employer