Senior Marketing Operations Manager

Similarweb is seeking a Senior Marketing Operations Manager to own and optimize marketing automation platforms, lead advanced audience segmentation, and design scalable marketing processes. The role requires experience in Marketing Operations, Lifecycle, or Growth Operations within B2B SaaS, with hands-on experience with CRM systems and marketing automation platforms.

Requirements

• 3–5+ years of experience in Marketing Operations, Lifecycle, or Growth Operations within B2B SaaS
• Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketing Cloud, HubSpot), including managing large-scale datasets
• Strong expertise in lifecycle marketing, segmentation, and building end-to-end marketing processes with an omnichannel approach
• Experience implementing and maintaining marketing models (e.g., SQL, Intent, MQL scoring)
• Proven experience leveraging AI in marketing or operations, including building and implementing AI-driven solutions
• Ability to operate both strategically and hands-on in a fast-paced environment
• Experience streamlining large-scale data flows across marketing systems and CRM
• Strong project management and communication skills, with the ability to manage multiple stakeholders and priorities
• Experience leading marketing platform implementations and managing them at an admin level, including overseeing martech stacks, budgets, and vendors

Benefits

• Competitive compensation package
• Regular team outings and happy hours
• Ongoing learning solutions
• Career growth opportunities
• Diverse and inclusive work environment