We’re looking for a CRM Lead to own and evolve our customer relationship marketing across three fast-growing subscription DTC brands: Skin + Me, Hair + Me and Renew + Me. This role is central to driving customer retention, acquisition, lifetime value and engagement across the full customer lifecycle.
Requirements
- Help shape CRM strategy and execution across email, SMS and direct mail
- Manage and develop a Senior CRM Executive
- Ensure CRM activity is insight-led, commercially effective and on-brand across all three business units
- Build and optimise triggered programmes to reduce churn and improve prospect communications
- Lead testing and experimentation (A/B testing, personalisation, frequency, messaging) to drive continuous improvement
- Own CRM performance reporting across all three brands
- Line manage and develop a Senior CRM Executive
- Work closely with Data to improve reporting capabilities
- Set priorities, manage workload and ensure high standards of execution within the CRM function
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays)
- Free Breakfast & Lunch
- Hybrid working to give you flexibility
- Equity – We offer a competitive salary and a generous share award package
- Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office
- £500 annual development budget for any learning, training and development opportunities
- For working parents, we’re proud to offer assistance, helping you save on nursery fees
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
- You’ll get highly discounted Skin + Me products for you, and 10 friends + family too
- Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation
- Dog-friendly office with two very cute resident dogs!