CRM Lead

We’re looking for a CRM Lead to own and evolve our customer relationship marketing across three fast-growing subscription DTC brands: Skin + Me, Hair + Me and Renew + Me. This role is central to driving customer retention, acquisition, lifetime value and engagement across the full customer lifecycle.

Requirements

• Help shape CRM strategy and execution across email, SMS and direct mail
• Manage and develop a Senior CRM Executive
• Ensure CRM activity is insight-led, commercially effective and on-brand across all three business units
• Build and optimise triggered programmes to reduce churn and improve prospect communications
• Lead testing and experimentation (A/B testing, personalisation, frequency, messaging) to drive continuous improvement
• Own CRM performance reporting across all three brands
• Line manage and develop a Senior CRM Executive
• Work closely with Data to improve reporting capabilities
• Set priorities, manage workload and ensure high standards of execution within the CRM function

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays)
• Free Breakfast & Lunch
• Hybrid working to give you flexibility
• Equity – We offer a competitive salary and a generous share award package
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office
• £500 annual development budget for any learning, training and development opportunities
• For working parents, we’re proud to offer assistance, helping you save on nursery fees
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation
• Dog-friendly office with two very cute resident dogs!