Spectra Logic is seeking an experienced campaign manager to lead demand generation strategy and play a key role in shaping go-to-market plans for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing data-driven campaign strategies aligned to business goals that drive lead generation and customer engagement for our products.
Requirements
- Develop and own integrated, multi-channel demand generation strategies aligned to business goals, target segments, and product priorities.
- Partner with marketing leadership to define campaign objectives, audience targeting, and messaging frameworks.
- Work closely with sales, product marketing, and digital team to align on targeting, messaging, and campaign execution, ensuring campaigns support broader initiatives.
- Design and implement lead lifecycle and nurturing strategies to improve conversion and campaign performance.
- Establish campaign KPIs, measurement frameworks, and testing strategies to continuously optimize performance.
- Monitor and analyze campaign results, applying data-driven insights and testing to optimize performance and drive continuous improvement.
- Oversee execution of campaigns across channels (digital, email, webinars, and events), ensuring alignment with strategic objectives.
- 5–7 years of experience in demand generation, campaign strategy, and B2B marketing, ideally within the technology sector.
- Proven ability to develop and execute data-driven campaign strategies that drive lead generation and support business growth.
- Strong understanding of digital marketing, demand generation, and lead nurturing strategies.
- Experience with segmentation, persona development, and full-funnel campaign planning.
- Experience owning campaign planning cycles, including goal setting, budgeting, and performance forecasting.
- Experience with marketing automation tools (Dynamics 365 a plus) and comfort working with campaign performance data.
- Solid project management, analytical, and cross-functional collaboration skills.
Benefits
- Health insurance
- Retirement plan
- Paid time off
- Flexible work hours
- Gym membership
- On-site lunches and snacks
- Pinball and other games
