We are looking for a Lifecycle Marketing Lead to own and optimize the early journey for our members, from the moment they’re invited by their employer through onboarding, first actions, and early habit formation.
Requirements
- 6–10+ years in lifecycle, growth, or CRM marketing, ideally in B2B2C, SaaS, PLG, or subscription businesses.
- Proven track record optimizing onboarding, activation, or early lifecycle funnels.
- Experience building automated journeys across multiple channels.
- Strong analytical skills: comfortable with experimentation frameworks and data-driven hypothesis development.
- Hands-on experience with lifecycle automation platforms (Iterable preferred; Braze, HubSpot, Customer.io, Salesforce Marketing Cloud also great).
- Excellent cross-functional communicator with a bias for action and a systems mindset.
- Passion for creating experiences that meaningfully improve people’s lives.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
