Channel Growth & Strategy Lead (YouTube) (Memphis, TN)

The Channel Growth & Strategy Lead will own the vision, development, and execution of a best-in-class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children's Research Hospital.

Requirements

• 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
• Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
• Proven experience leading cross-departmental and cross-divisional initiatives from concept through execution.
• Strong platform fluency and strategic understanding of YouTube's role for creators, marketers, and audiences.
• Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
• Ability to translate complex data into clear insights, strategies, and recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills.

Benefits

• Core Medical Coverage
• 401K Retirement Plan
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development