General Manager, Lead Generation
System1Los Angeles, California, United States • Bellevue, Washington, United States
Posted October 22, 2025
220000 - 280000 USD year
Full Time
About the Company
System1 (NYSE: SST) is a leading provider of the Responsive Acquisition Marketing Platform (RAMP), powered by AI and machine learning. The company leverages cutting-edge technology and data science to drive dynamic marketing solutions, backed by a team of experienced entrepreneurs, engineers, and industry experts. System1's focus on innovation and expertise in billion-dollar companies sets it apart in the industry.
Job Description
System1 is launching a lead generation business to diversify its revenue streams, offering an opportunity for a founding GM with full ownership. The role involves defining the go-to-market strategy, building operational processes, and scaling to profitability with enterprise-level resources. It’s a demanding but potentially rewarding position for an entrepreneurial leader.
Requirements
- 7+ years in lead generation, performance marketing, or related digital businesses
- Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)
- Deep understanding of lead gen economics
Benefits
- Bonus
- Equity
