Lead Qualification Manager role involves managing incoming leads, qualifying them, and developing pipeline. The position requires expertise in email marketing and marketing automation, as well as CRM systems, sales engagement platforms, and lead intelligence tools. The successful candidate will lead a team of specialists, partnering with sales and marketing to ensure smooth opportunity hand-offs and track downstream conversion impact.
Requirements
- 5–8 years of experience in lead qualification, inside sales, sales development, or B2B demand generation — with progressive responsibility.
- Demonstrated expertise in email marketing and marketing automation platforms (HubSpot, Marketo, or equivalent), including nurture workflow design, lead scoring, and reporting.
- Proven track record building and scaling outbound and inbound qualification programs with measurable pipeline results.
- Hands-on experience with CRM systems (Salesforce preferred), sales engagement platforms (Outreach, Salesloft, Apollo), and lead intelligence tools.
- Strong analytical skills — able to interpret funnel data, identify trends, and make data-driven decisions.
- Exceptional written communication skills; able to craft compelling, personalized email copy at scale.
- Experience leading or mentoring team members; player-coach mindset with both strategic vision and hands-on execution ability.
- Fluent in English; additional languages a strong plus given global lead volume.
- Highly organized, detail-oriented, and self-directed with strong cross-functional collaboration skills.