As a Senior Manager for End-to-End Experience and Connections Strategy, you will play a central role in how our brands show up across the full consumer journey. This position is part of our Marketing organization and partners closely with integrated marketing teams, brand leaders, media agencies, public relations, bottling partners, and customer teams across Japan.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field.
- 10+ years of experience in marketing, media strategy, connections planning, or integrated communications within Japan or other mature consumer markets.
- Deep experience designing and activating integrated marketing campaigns across paid, owned, earned, and shared channels.
- Expertise in media planning and buying across both traditional and digital channels, including digital display, video, mobile, social, paid search, retail media, and connected TV.
- Strong analytical skills, including comfort with performance data, media math, modeling tools, dashboards, and platforms used in modern marketing ecosystems.
- Experience leading cross-functional teams and influencing multiple stakeholdersâincluding agencies, insights teams, brand leaders, and commercial partners.
- Strong understanding of Japan's consumer, cultural, and media landscape, with the ability to translate trends into strategic opportunities.
- Ability to manage multiple complex projects, prioritize effectively, and execute with excellence under tight timelines.
- Exceptional communication, negotiation, and storytelling skills to influence decisions across diverse teams.
- Demonstrated leadership capabilities, including enterprise collaboration, stakeholder management, and the ability to lead through change.
- Digital fluency and enthusiasm for emerging technologies, including marketing automation, artificial intelligence, generative AI tools (such as ChatGPT or Copilot), and measurement technologies.
- Experience with budgeting, forecasting, and financial stewardship in a marketing or commercial setting.
- Commitment to inclusive, consumer-first thinking and ability to design experiences accessible to a wide range of audiences.
Benefits
- competitive compensation
- comprehensive benefits
- market-leading well-being resources designed to support your total life experience
- cutting-edge digital tools
- advanced analytics
- global best practices
