The Brand Manager, Innovation will be responsible for supporting Strategic Planning processes, leading new product proposition development across different categories & brands. Requires the ability to identify strategic opportunities, translate them into attractive, brand-building business propositions, and usher initiatives and projects through the stage-gating process as the “business lead” to prepare them for our Go-To-Market teams.
Requirements
- Identify strategic category, brand, or channel opportunities that expand portfolio.
- Mine market, competitive, & trends landscape to identify consumer/channel insights.
- Identify big knowledge gaps and translate learning objectives into learnings plan with the Insights team.
- Weave insights and market information to uncover strategically-aligned opportunities.
- Influence the evolution of new product pipeline to ladder to company’s strategic priorities.
- Identify assumptions and needs to build insight-driven propositions.
- Develop business propositions to enable delivery of annual and strategic plan sales and profitability objectives.
- Collaborate with cross-functionals to develop platform and initiative business cases.
- Analyze data from a wide variety of sources to develop effective business plans; including competitive analysis, pricing analysis, and estimating distribution and volume builds.
- Develop storytelling narratives to inspire and build confidence of leadership, rally project teams, and influence and assess innovation pipeline health.
- Create responsive learning plans to uncover consumer learnings to discover white spaces, assess and validate product concepts, and define product benefits and guardrails.
- Utilize stage-gates process for commercialization and get launch-ready.
- Prepare platform projects for commercialization in partnership with functional experts and cross-division partners, (e.g. Project Management Office, Marketing, R&D, Operations, Finance, Sales, Consumer Insights, Manufacturing, and Supply Chain).
- Identify key assumptions to drive profitable opportunities.
- Comfort with budgeting, forecasting, P&L analysis, and data analysis to develop new products.
- Develop collaborative inputs to feed P&L around pricing, trade, distribution & volume builds to meet revenue & profitability targets with Finance, Brand, and Sales.
- Develop, recommend, align stakeholders to pipeline recommendations.
Benefits
- Generous Paid Time Off
- 401(k) Matching
- Retirement Plan
- Flexible Spending Account
- Healthcare Saving Account
- Voluntary Accident Insurance
- Voluntary Critical Illness Insurance
- Tuition Reimbursement
