Ecommerce Director

Tower 28 is seeking a Director of E-Commerce to drive DTC business performance. The role is accountable for results across DTC, paid media, CRM, and site optimization, blending analytical rigor with best-in-class digital storytelling and execution.

Requirements

• 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
• Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
• Strong analytical judgment with the ability to translate performance insights into decisive action
• Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
• Fluent in both creative digital storytelling and performance-driven execution
• Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability

Benefits

• Salary range for this position is $145,000 - $165,000
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years