Tower 28 is seeking a Director of E-Commerce to drive DTC business performance. The role is accountable for results across DTC, paid media, CRM, and site optimization, blending analytical rigor with best-in-class digital storytelling and execution.
Requirements
- 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
- Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
- Strong analytical judgment with the ability to translate performance insights into decisive action
- Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
- Fluent in both creative digital storytelling and performance-driven execution
- Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
Benefits
- Salary range for this position is $145,000 - $165,000
- Excellent benefits, including healthcare, dental, vision
- Holidays, vacation, and sick time
- Summer Fridays and quiet week between Christmas and New Years