Senior Go-To-Market Manager (m/w/d) - GTM

Doka is seeking a Senior Go-To-Market Manager to shape the market success of its digital offering. The role will involve defining go-to-market strategies, crafting product narratives, and building structures to scale GTM and product marketing across regions.

Requirements

• Shape and develop the Go To Market function
• Lead market intel for Doka Digital
• Integrate customer and field feedback into market analysis
• Deliver regular management briefings
• Partner with R&D to identify new product and platform opportunities
• Own the creation and development of product positioning
• Co-develop and execute go-to-market campaigns
• Translate customer insights into clear narratives
• Create impactful sales enablement materials
• Partner with Product Management process
• Collaborate with Sales, Customer Support/Success, and Marketing on adoption and retention initiatives
• Co-Lead pricing and packaging discussions
• Measure and report on launch impact
• Recruit, lead, and develop team members

Benefits

• High-impact role
• Opportunity to define market success of Doka's digital offering
• Modern work culture
• Possibility to work from 3 different offices across Austria and international work environment
• Personal development and career growth opportunities