Develop marketing initiatives for specific market segments, solutions, and campaigns with guidance from business and marketing leadership. Conduct research, create messaging, and execute comprehensive multi-channel marketing campaigns to fuel growth of key markets and segments.
Requirements
- Bachelor’s degree or equivalent work experience
- At least 4-6 years’ relevant work experience
- Hands-on use of Marketo or another marketing automation platform
- Experience marketing to payers
- Understanding of the transitions of care space or healthcare tech space
- Working knowledge of Salesforce or a similar CRM
- Content development and writing experience, such as webinars, white papers, or blogs
- Basic understanding of sales organization dynamics and pipeline generation tactics
Benefits
- Excellent medical with Rx, dental, and vision benefits
- Mental Health support through EAP
- Generous paid time off, plus 13 paid holidays
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year