CRM Manager
Ana LuisaNew York, New York, United States
Posted April 3, 2026
90000 - 97000 USD
Full Time
About the Company
Ana Luisa is a Brooklyn-based e-commerce jewelry brand with a simple, but clearcut idea that high quality jewelry shouldn't cost the planet.
Job Description
Ana Luisa is looking for a strategic and data-driven CRM Manager to lead our retention efforts at a key moment of growth and transformation.
Requirements
- 5+ years of experience in CRM, lifecycle marketing, or retention, ideally within a DTC, e-commerce, fashion, or retail environment.
- Strong experience with CRM platforms such as Bloomreach, Klaviyo, Salesforce Marketing Cloud, or similar tools.
- Highly analytical mindset with the ability to translate data into actionable insights and strategies.
- Deep understanding of customer segmentation, personalization strategies, and lifecycle marketing best practices.
- Proven ability to manage and optimize email and SMS programs at scale.
- Experience with additional retention channels such as direct mail, loyalty or membership programs is a strong plus.
- Strong project management skills with the ability to prioritize and execute in a fast-paced environment.
Benefits
- Flexible Time Off: Flexible WFH policy (2x per week), Unlimited PTOO, 401k Matching
- Brand Perks: Employee discount; welcome gift card, Birthday Gift Card
- Office Perks: fully-stocked kitchen with unlimited snacks and beverages, Events: Office lunches; in-office events
